PFS chief executive: 'We need to support advisers more'

Don MacIntyre says the professional body needs to work closer with advisers

Isabel Baxter
clock • 2 min read

The Personal Finance Society (PFS) needs to move on from the difficult challenges of its troubled relationship with the Chartered Insurance Institute (CII) and focus better on serving advisers, according to chief executive (CEO) Don MacIntyre

Speaking at the PFS' Future Vision 2024: Adapting to Tomorrow's Adviser Landscape event today (17 January), the professional body CEO admitted that the PFS has faced challenges that have been presented in the media and it is ready to improve its operations. In MacIntyre's presentation at the conference, he shared how the PFS must contribute and help advisers adapt to the changing profession. MacIntyre said that the PFS needs to improve on understanding the needs of advisers and work closer together with them. He added: "We have not been good enough at understanding and addressing t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: The devil in the Budget detail

News editor's view: The devil in the Budget detail

The news editor's Friday Night Takeaway from 30 October

Isabel Baxter
clock 30 October 2026 • 2 min read
What's spooking financial advisers this Halloween?

What's spooking financial advisers this Halloween?

Experts share what's keeping the profession awake this spooky season

Professional Adviser
clock 30 October 2026 • 4 min read
Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Event takes place January 2027

Professional Adviser
clock 30 October 2026 • 1 min read