Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

FCA warns on fraudsters cloning advice firm Wealth Solutions

Companies

FCA warns on fraudsters cloning advice firm Wealth Solutions

Midlands based firm rebranded as Amber River in November 2023

clock 10 October 2024 • 1 min read
Advisers expect the ongoing advice charge to increase

Your profession

Advisers expect the ongoing advice charge to increase

Nearly 40% expect increase over the next three years

clock 10 October 2024 • 3 min read
Ex-SJP and Tenet adviser refused regulatory permissions by FCA

Companies

Ex-SJP and Tenet adviser refused regulatory permissions by FCA

‘Not appropriate’ for Murtaza Ashraf to carry out regulated activities

clock 08 October 2024 • 3 min read
WTW Atomos buy-in heralds PE and hybrid advice 'direction of travel'

Companies

WTW Atomos buy-in heralds PE and hybrid advice 'direction of travel'

Atomos CEO: PE ‘professionalises the industry and gives it greater capital’

clock 04 October 2024 • 4 min read
CII/PFS saga fuelled again as campaign group calls out 'questionable' actions

Your profession

CII/PFS saga fuelled again as campaign group calls out 'questionable' actions

Alasdair Walker comments on the CII’s latest board overhaul

clock 02 October 2024 • 2 min read
How the Quilter adviser school transformed into an academy

Companies

How the Quilter adviser school transformed into an academy

The academy now is looking to bring former sports professionals into advice

clock 02 October 2024 • 3 min read
PA360 North: Advisers urged to be gender neutral in their advice

Your Business

PA360 North: Advisers urged to be gender neutral in their advice

‘There are risks if you don’t engage’

clock 02 October 2024 • 2 min read
PA360 North: Providers 'behind' on retirement planning innovation

Your profession

PA360 North: Providers 'behind' on retirement planning innovation

'Advisers have been innovating but we have not quite caught up yet’

clock 01 October 2024 • 2 min read
PA360 North: 'Clients themselves can cause foreseeable harm'

Your profession

PA360 North: 'Clients themselves can cause foreseeable harm'

Advisers must consider how behavioural biases might cause foreseeable harm

clock 01 October 2024 • 2 min read
PA360 North: Advisers and FCA 'misaligned' on Consumer Duty

Consumer Duty

PA360 North: Advisers and FCA 'misaligned' on Consumer Duty

Gillian Hepburn: ‘Are we really putting ourselves in our clients’ shoes?’

clock 01 October 2024 • 2 min read