WTW Atomos buy-in heralds PE and hybrid advice 'direction of travel'

Atomos CEO: PE ‘professionalises the industry and gives it greater capital’

Isabel Baxter
clock • 4 min read

Private equity (PE) backing and hybrid advice are the direction of travel for the financial advice industry, Oaktree Capital Management-backed Atomos CEO Jonathan Polin told Professional Adviser as WTW snapped up a minority stake in the wealth management business.

The deal, announced yesterday (3 October), sees WTW take part ownership of the advice-led wealth manager with around a quarter stake in the business. WTW is expected to provide additional capital to support further growth. Atomos, previously Sanlam Wealth, is majority backed by Oaktree Capital Management (Oaktree). The firm was acquired by Oaktree for £140m in September 2021. WTW and Atomos were already working together, with the pair having agreed a strategic alliance back in 2022 that saw Atomos tap into WTW's multi-asset investment offering, giving clients access to offerings typic...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Clifton Wealth Partnership acquires two South Wales IFAs

Clifton Wealth Partnership acquires two South Wales IFAs

Banyard Independent Advice Services and Wilcox Financial Planning add £68m AUM

Sophia Panayi
clock 03 August 2026 • 2 min read
Five Wealth appoints co-founder Steve Jordan as CEO

Five Wealth appoints co-founder Steve Jordan as CEO

Follows co-founder and chair Phill Dewhurt’s retirement

Sophia Panayi
clock 03 August 2026 • 2 min read
Fintel CEO: Sector must come together to solve data 'problems'

Fintel CEO: Sector must come together to solve data 'problems'

Consumer Duty compliance data gaps

Sophia Panayi
clock 30 July 2026 • 3 min read