PA360 North: 'Clients themselves can cause foreseeable harm'

Advisers must consider how behavioural biases might cause foreseeable harm

Isabel Baxter
clock • 2 min read

Advice firms should “proactively” consider how client’s behavioural biases might lead to their products or services to cause foreseeable harm, delegates heard.

Speaking at PA360 North today, Just development and events director Martin Lines cautioned that this can include client behavioural biases such as inertia. "We have to have critical conversations with clients about what they want to achieve," he said. He then noted that as the industry we go down the review process, advice is valuable. Lines first reflected on pension freedoms in 2015, which "allowed flexibility". He then cited the defined benefit finalised guidance and consumer vulnerability finalised guidance in 2021, Consumer Duty in 2023, the retirement income thematic review t...

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