PA360 North: 'Clients themselves can cause foreseeable harm'

Advisers must consider how behavioural biases might cause foreseeable harm

Isabel Baxter
clock • 2 min read

Advice firms should “proactively” consider how client’s behavioural biases might lead to their products or services to cause foreseeable harm, delegates heard.

Speaking at PA360 North today, Just development and events director Martin Lines cautioned that this can include client behavioural biases such as inertia. "We have to have critical conversations with clients about what they want to achieve," he said. He then noted that as the industry we go down the review process, advice is valuable. Lines first reflected on pension freedoms in 2015, which "allowed flexibility". He then cited the defined benefit finalised guidance and consumer vulnerability finalised guidance in 2021, Consumer Duty in 2023, the retirement income thematic review t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read