Firms are taking a ‘wait and see’ approach
Investments increased 30% when targeted support focused on attitudes
Softer launches expected at first
Royal London one of the first to get FCA approval
Follows targeted support work
Firms can now apply for permission to provide targeted support
'Targeted support’s success depends upon firm involvement'
Could ‘undermine’ the aims of targeted support
FOI request shows just 19 firms signed up for FCA’s Pre-Application Support Service