Financial Conduct Authority deputy CEO Sarah Pritchard has said firms can expect updated rules on simplified advice “soon”.
Speaking at the Investment Association Annual Dinner 2026, Pritchard acknowledged the FCA's recent reforms, including targeted support. According to the deputy CEO, six months on from targeted support's launch more than a dozen firms have been granted authorisation. Prichard also highlighted the regulator's upcoming simplified advice rules, which sits alongside targeted support as part of its wider advice/guidance boundary review. "We want to further support innovation and give firms the confidence to offer more forms of simplified advice at lower cost to consumers," Pritchard said...
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