A range of simple products that can be bought without advice have got a step closer to market with the receipt of a Trading Standards Institute kite mark.
British consumers feel the insurance industry lags behind others in how it addresses their needs and have given their strongest hint that greater simplicity would be welcomed.
LV= has big plans for 2012. Paul Robertson interviews one of the industry's most prominent Welshmen, Mark Jones.
Phil Jeynes warns that removing components from simple products may mean weaker cover for clients.
Bright Grey has added to its simplified products offering with the launch of its Lifestyle Plus plan.
The protection industry may have to change the way it works if it is to maximise the potential of the simple products initiative, the project's leader has said.
Advisers have given the Treasury's simple products initiative a tentative thumbs up while recognising that the financial services industry is overly complicated.
Consumers want simple financial products to provide a standard limited level of coverage allowing easy understanding and comparison, new research has found.