Chartered status 'won't help your client if they don't like and trust you'

An adviser shares their views with PA on the importance of Chartered status

Hope Coumbe
clock • 1 min read

Chartered status will not help the average client unless they trust and like the adviser they are working with, an anonymous planner tells Professional Adviser.

A pundit in last week's PA Asks responded shared this view when answering whether or not they felt it was worth advisers being Chartered. "Labels and titles won't help your average client," they opined, adding that only a small number of clients had needs so complex that they meet the expense of hiring an adviser with qualifications that demonstrate higher technical knowledge. "‘Personal finance' is 90% ‘personal' and 10% ‘finance', the respondent added. "Advisers would be better served studying psychology, developing listening skills, and presenting simple plans that will make people...

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