CII New Gen group takes on young adviser shortage

Hollee Vivian launches initiative with adviser peers

Isabel Baxter
clock • 4 min read

Financial planning needs to do more to attract young people, according to adviser Hollee Vivian, one of a group of practitioners behind a new initiative aimed at tackling the profession’s ageing workforce.

Vivian is part of the CII New Generation Programme, a group that presented its proposals to the Chartered Insurance Institute (CII) on 11 September, following 11 months of work examining how the profession can raise awareness, improve access and create opportunities for younger entrants. The group's work comes after Financial Conduct Authority data analysed by Begbies Traynor Group found there are now fewer than 200 financial advisers aged under 25, representing just 0.6% of all registered advisers. The number of under-25 advisers fell 17.6% year-on-year between Q3 2024 and Q3 2025. A...

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