marketing

Plan of action: Charting your course to success

How to access the consumers of the future

In today's competitive environment, it can be hard to make your business stand out. But by using effective marketing techniques, your business can maximise its potential to attract new business and retain current clients, relatively easily.

A lawyer who spent six years in the financial regulator's enforcement team has expressed doubts over his former employer's product promotions rules.

The Financial Conduct Authority (FCA) has said firms must do more to ensure advertisements do not mislead consumers after it found 227 cases of non-compliant promotions in the consumer credit sector.

Saddle up: Now's the time to ride the AE Trojan Horse

The chief executive of the Financial Services Compensation Scheme (FSCS) Mark Neale has defended his organisation's multi-million pound spend on marketing, saying it will help protect the industry from detrimental consumer behaviour.

Our armchair critic wants more advisers to embrace direct marketing

MARKETING

ARMCHAIR CRITIC