Ex-FSA lawyer warns of regulator's 'unachievable' product promotion rules

Carmen Reichman
clock

A lawyer who spent six years in the financial regulator's enforcement team has expressed doubts over his former employer's product promotions rules.

The Financial Conduct Authority's (FCA's) expectations may be "potentially unachievable" as the "bar is set too high", according to Pinsent Masons senior associate Michael Ruck. This week, the FCA announced it had uncovered widespread failings related to firms' financial promotions. The regulator's position is that all promotions must be "clear, fair and not misleading" as they may be consumers' main or only source of information they base their decisions on. But Ruck, who spent years as an advanced associate lawyer in the enforcement division of the Financial Services Authority, w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA set to raise market abuse penalties and bring crypto into scope

FCA set to raise market abuse penalties and bring crypto into scope

Minimum fine raised

clock 16 June 2026 • 2 min read
Director jailed for near £9m investment fraud

Director jailed for near £9m investment fraud

Declan Nowell sentenced for ‘Ponzi-style’ investment scam

Sophia Panayi
clock 01 June 2026 • 2 min read
Proposed simplified advice rules unlikely to help service new clients, advisers say

Proposed simplified advice rules unlikely to help service new clients, advisers say

Research from AJ Bell

Sophia Panayi
clock 01 June 2026 • 1 min read