Technology or bust? How to access the consumers of the future

Having an integrated marketing strategy and ensuring you employ a good spread of communication channels is always a good starting point for getting the right message out to the right people. However, it is just as important to ensure you are delivering your messages through the channels your intended target audience is actually using. It may seem obvious but it is not always as simple as it sounds. I would like to share with you what I picked up from a recent event, just to provide a little perspective – if a slightly unusual one. This event took place in London and, in one particular...