Industry Voice: The importance of first impressions - getting your 'shopfront' right

BMO Global Asset Management
clock • 1 min read
Industry Voice: The importance of first impressions - getting your 'shopfront' right

First impressions are really powerful for attracting new clients. It sets the tone for what someone expects from your business. Initial interactions can make or break clients' opinion of your brand. So, what are the key touchpoints that form people's first impressions?

Learn more with BMO Adviser Edge and earn structured CPD.

 

Related Topics

BMO Global Asset Management
Author spotlight

BMO Global Asset Management

View profile
More from BMO Global Asset Management

Industry Voice: The adviser as life coach

Industry Voice: Improve your practice by challenging your biases

More on Your profession

Treasury's AR consultation: Extending the FOS' scope a 'concern'
Your profession

Treasury's AR consultation: Extending the FOS' scope a 'concern'

‘FOS needs to be overhauled as it is’

Isabel Baxter
Isabel Baxter
clock 19 February 2026 • 4 min read
In Accord launches advice firm client investment 'badge' initiative
Your profession

In Accord launches advice firm client investment 'badge' initiative

To demonstrate commitment to understanding client needs

Laura Purkess
clock 17 February 2026 • 2 min read
Feel Good Friday: Quilter pledges £3m towards financial education
Your profession

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
Professional Adviser
clock 13 February 2026 • 1 min read

In-depth

The adviser firms private equity wants in 2026
Your Business

The adviser firms private equity wants in 2026

'People-led durability is now the premium asset in 2026'

Laura Miller
Laura Miller
clock 16 February 2026 • 7 min read
Onshore bonds are back – but who is leading the call for their return?
Tax planning

Onshore bonds are back – but who is leading the call for their return?

'Innovation, as ever in financial services, starts by looking in the rear-view mirror'

Laura Miller
clock 11 February 2026 • 5 min read
Student debt and advice: 'Strong case' for it to be given greater attention
Your profession

Student debt and advice: 'Strong case' for it to be given greater attention

Overlooked but ‘shouldn’t be ignored’

Isabel Baxter
Isabel Baxter
clock 09 February 2026 • 8 min read