Industry Voice: The importance of first impressions - getting your 'shopfront' right

BMO Global Asset Management
clock • 1 min read
Industry Voice: The importance of first impressions - getting your 'shopfront' right

First impressions are really powerful for attracting new clients. It sets the tone for what someone expects from your business. Initial interactions can make or break clients' opinion of your brand. So, what are the key touchpoints that form people's first impressions?

Learn more with BMO Adviser Edge and earn structured CPD.

 

Related Topics

BMO Global Asset Management
Author spotlight

BMO Global Asset Management

View profile
More from BMO Global Asset Management

Industry Voice: The adviser as life coach

Industry Voice: Improve your practice by challenging your biases

More on Your profession

Feel Good Friday: EQ Investors team completes 17.5-mile charity walk
Your profession

Feel Good Friday: EQ Investors team completes 17.5-mile charity walk

For Carney’s Community

Professional Adviser
Professional Adviser
clock 02 October 2026 • 1 min read
'Affluent advice gap' sees unadvised individuals sit on £1.61trn amid commission concerns
Your profession

'Affluent advice gap' sees unadvised individuals sit on £1.61trn amid commission concerns

The Lang Cat research

Jen Frost
Jen Frost
clock 01 October 2026 • 3 min read
Succession Alliance launches first profession-wide succession survey
Your profession

Succession Alliance launches first profession-wide succession survey

Open to people in all roles working in financial planning firms

Sophia Panayi
Sophia Panayi
clock 29 September 2026 • 1 min read

In-depth

Advice JVs: Why professional services tie-ups are moving beyond referrals
Your profession

Advice JVs: Why professional services tie-ups are moving beyond referrals

Firms look to joint brand relationships

Isabel Baxter
Isabel Baxter
clock 27 August 2026 • 6 min read
The banks are back: What does this mean for advisers?
Your profession

The banks are back: What does this mean for advisers?

Banks ‘uniquely positioned’ to provide advice to mass market

Sophia Panayi
Sophia Panayi
clock 24 August 2026 • 6 min read
'High returns bring high risks': AI pace of change catches some off guard
Multi-Asset

'High returns bring high risks': AI pace of change catches some off guard

From ‘future theme’ to investment reality

Jen Frost
Jen Frost
clock 21 August 2026 • 10 min read