Industry Voice: The importance of first impressions - getting your 'shopfront' right

BMO Global Asset Management
clock • 1 min read
Industry Voice: The importance of first impressions - getting your 'shopfront' right

First impressions are really powerful for attracting new clients. It sets the tone for what someone expects from your business. Initial interactions can make or break clients' opinion of your brand. So, what are the key touchpoints that form people's first impressions?

Learn more with BMO Adviser Edge and earn structured CPD.

 

Related Topics

BMO Global Asset Management
Author spotlight

BMO Global Asset Management

View profile
More from BMO Global Asset Management

Industry Voice: The adviser as life coach

Industry Voice: Improve your practice by challenging your biases

More on Your profession

HMRC social media scam report email used just three times
Your profession

HMRC social media scam report email used just three times

‘Dispiriting’ figure suggests public knowledge gap on fraud reporting

Jen Frost
Jen Frost
clock 20 July 2026 • 5 min read
Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer
Your profession

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Sponsors Lara Brown

Professional Adviser
Professional Adviser
clock 17 July 2026 • 1 min read
Women's Wealth Alliance launches careers guide to attract more women to personal finance profession
Your profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read

In-depth

Rise of the money coach
Your profession

Rise of the money coach

Advice hurdles pose as push factors but plenty of pull factors too

Sophia Panayi
Sophia Panayi
clock 30 June 2026 • 9 min read
'Bolder moves on taxation' likely if Burnham takes prime minister role
Tax planning

'Bolder moves on taxation' likely if Burnham takes prime minister role

Changes to CGT would have ‘clear implications for wealth planning’

Sophia Panayi
Sophia Panayi
clock 22 June 2026 • 4 min read
IHT on pensions: Advisers on a new way of working
Tax planning

IHT on pensions: Advisers on a new way of working

‘It has shifted the timing and focus of conversations’

Jenna Brown
Jenna Brown
clock 10 June 2026 • 8 min read