Chris Budd: Why advisers should promote planning not percentages

For the past decade and more, financial advice has slowly been morphing into financial planning. The mantra for many advisers over that period has been: "People, not products." Financial planners know that although a client might come in asking for a pension review, what they value, and what makes them stay clients for the long term, is the financial plan. In our financial wellbeing definition, it is the creation of a 'clear path to identifiable objectives'. Despite this, the public perception of financial advisers is still investment management, or tax and pensions advice. Why might ...