Dynamic Planner and Henley Business School launch investor behaviour study

Two-year study

Sophie King
clock • 1 min read

Dynamic Planner and Henley Business School have paired up to launch a two-year behavioural science and investment study.

The key aim of the initiative is to understand how investors behave when their investments fall in value. The pairing will also look at investors' natural actions, the time it takes them to act and how the communications at point of sale, periodically and at the time of any fall can be improved to prevent detrimental actions. The alliance between the risk-profiling and asset allocation-led investment service firm and the school has been formed via the government-backed Knowledge Transfer partnership programme. This programme aims to help businesses improve their competitiveness and...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

March 2024: Month in review with deputy editor Jenna Brown

March 2024: Month in review with deputy editor Jenna Brown

Take a look at some of the news and feature highlights of the last month

Jenna Brown
clock 28 March 2024 • 5 min read
Wren Sterling adds £265m in client assets in latest deal

Wren Sterling adds £265m in client assets in latest deal

First advisory firm purchase of 2024 for national financial planner

Jenna Brown
clock 28 March 2024 • 1 min read
Consumer Duty Alliance looks to attract advice industry talent

Consumer Duty Alliance looks to attract advice industry talent

New Talent Alliance will be chaired by M&G Wealth Advice MD Tom Hegarty

Isabel Baxter
clock 27 March 2024 • 2 min read