Dynamic Planner and Henley Business School launch investor behaviour study

Two-year study

Sophie King
clock • 1 min read

Dynamic Planner and Henley Business School have paired up to launch a two-year behavioural science and investment study.

The key aim of the initiative is to understand how investors behave when their investments fall in value. The pairing will also look at investors' natural actions, the time it takes them to act and how the communications at point of sale, periodically and at the time of any fall can be improved to prevent detrimental actions. The alliance between the risk-profiling and asset allocation-led investment service firm and the school has been formed via the government-backed Knowledge Transfer partnership programme. This programme aims to help businesses improve their competitiveness and...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Titan Wealth to provide financial education to pro cricketers

Titan Wealth to provide financial education to pro cricketers

Professional sport comes with 'a very different financial journey'

Laura Miller
clock 16 September 2026 • 2 min read
CII New Gen group takes on young adviser shortage

CII New Gen group takes on young adviser shortage

Hollee Vivian launches initiative with adviser peers

Isabel Baxter
clock 15 September 2026 • 4 min read
News editor's view: The advice profession is getting bigger, but is it getting better?

News editor's view: The advice profession is getting bigger, but is it getting better?

The news editor's Friday Night Takeaway from 11 September

Isabel Baxter
clock 11 September 2026 • 3 min read