Financial services failing to win over women's wealth - Kantar
£15bn investment gap
"Moving women up just one confidence decile could be worth £12.4bn for millennials and £24.4bn for Generation X females – so it’s surprising to see so many providers continuing to miss the mark" - Kantar TNS's Alice Moss
Investment providers are failing to connect with a female audience as women have less confidence when it comes to investing, research by Kantar TNS has indicated.
According to the research, millennial and Generation X women - that is, those aged between 21 and 53 - hold £14.3bn of investments combined, compared with a total of £29.3bn held by men. Of millennial...
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