Twice as many advisers are using social media as their main marketing tool compared with other more 'traditional' routes, according to Intelliflo's 2018 Social Media Survey of its Intelligent Office (iO) users.
The back-office provider found seven-in-ten (70%) of the 379 advisers surveyed use social media for business purposes - up 12 percentage points since 2014. Asked about other marketing tools they used, one-third (36%) said they used events where clients and prospective clients were invited, a further third (31%) said they used sponsorship and 30% used email. Intelliflo: 'Direct competitors should be concerned' More specifically within social media - and as with last year - Intelliflo found LinkedIn to be the most popular platform, with more than half (57%) of advisers using it for b...
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