Professional Adviser

Aviva's robo acquisition to trigger M&A spree, expert predicts

Competitors at "commercial disadvantage"

Ian McKenna: “If you were Aviva’s peer you would not want to leave them with a very effective piece of technology if it wasn’t something you had an equivalent offering for.”
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Aviva's acquisition of robo-adviser Wealthify is set to change the landscape of the sector by triggering a wave of M&A activity, Ian McKenna has said.

The DigitalWealthInsights.com director (pictured) said Aviva's competitors were likely to reconsider whether they are at a commercial disadvantage to the world's twelfth largest insurer following the deal....

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