DWP fires the Workie Monster
Celebrities to replace ‘Workie’
The Department for Work and Pensions (DWP) is set to restart its TV advertising campaign for auto-enrolment next month without its infamous 'Workie Monster', Professional Adviser understands.
Instead of the multi-coloured fluffy monster, the new campaign is expected to look to build up trust in the auto-enrolment scheme by featuring various celebrities personally endorsing pensions. The...
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