DWP fires the Workie Monster
Celebrities to replace ‘Workie’
The Department for Work and Pensions (DWP) is set to restart its TV advertising campaign for auto-enrolment next month without its infamous 'Workie Monster', Professional Adviser understands.
Instead of the multi-coloured fluffy monster, the new campaign is expected to look to build up trust in the auto-enrolment scheme by featuring various celebrities personally endorsing pensions. The...
More on Retirement
Increase in state pension age delivers £11bn savings for govt - Aegon
What is the impact of charges on your clients' investments?
Tavistock and Lighthouse join forces to create investment management service
Tavistock plans fundraising
Adrian Boulding: Have the pension regulators really started listening?
An ambitious objective
Peter Bradshaw: The journey to appropriate pension transfer analysis
Reasons to be cheerful
More news
In conversation with advisers: What type of investor invests in ESG?
Partner Insight: Dennis Hall, director and CEO of Yellowtail Financial Planning, Julia Dreblow, founder of SRI Financial Services and Frank Potaczek, head of UK proposition at Architas met in London to discuss how they broach the topic of sustainability...
Advisers aware of but not complying with PROD - the lang cat
Two-thirds cannot evidence compliance
FCA bans adviser brothers convicted of £17m fraud
'Elaborate breach of trust'
Boutique wealth manager publishes guide to protection
'How to buy protection insurance'
Rory Campbell-Lamerton: Capital preservation is key to absolute return
As this year has proved