Sesame: Other firms use 'pay-to-play' schemes too

Laura Miller
clock

Sesame is "not alone" in selling places on its restricted panel of product providers to the highest bidder, executive chairman John Cowan has said, as the network reels from a £1.6m fine for the banned practice.

The Financial Conduct Authority (FCA) found Sesame had set up what it termed a ‘pay-to-play' scheme. That meant the range of products recommended to Sesame clients under its restricted advice service was influenced by the amount product providers were willing to pay Sesame for certain services. Such a scheme "undermined the ban on commission payments brought in by the Retail Distribution Review (RDR)" at the end of 2012, the FCA said, though up-front payments from product providers to secure a place on distribution firms' ‘recommend lists' has been censured repeatedly by the regulator...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Court sets trial date in illegal financial promotions case

Court sets trial date in illegal financial promotions case

Lucy Beck pleads not guilty

Sophia Panayi
clock 31 July 2026 • 1 min read
FCA flags weak customer outcome focus in firms' monitoring frameworks

FCA flags weak customer outcome focus in firms' monitoring frameworks

Consumer Duty review found inconsistent governance and oversight

Sophia Panayi
clock 27 July 2026 • 2 min read
Open finance could pose 'existential threat' to advice market

Open finance could pose 'existential threat' to advice market

Consumer Duty Alliance tech forum attendees hear

Sophia Panayi
clock 23 July 2026 • 3 min read