Royal London launches targeted support ISA service

Speaking to Professional Adviser this morning (20 April), Royal London CEO of advice Ben Hampton discussed how the offering looks to explain what investing is. This includes explaining the difference between savings and investment and the impact of factors like inflation, which can be a "real drag" on a consumer's longer-term outlook and growth. To offer consumers the right advice for them, the service asks five questions to create a segment characteristic. First the firm assesses whether investing is right for consumers. To do this, Royal London asks if consumers have spare cash a...