MAS chief Rookes 'clarifies' remarks about adviser ethics

Carmen Reichman
clock

Money Advice Service (MAS) chief executive Caroline Rookes did "not intend" to put the ethics of financial advisers in question, the service said following a raft of criticism from the industry.

Rookes, who was quoted saying she was "worried" about the ethics of financial advisers in a speech delivered at the Labour Party Conference, was merely "agreeing with another participant at the event that all advisers need to operate ethically", the MAS said. Rookes' comment had attracted severe criticism from some parts of the industry, which called it "unfair" and "disproportionately negative". Personal Finance Society (PFS) chief executive Keith Richards (pictured) said the comments were "inappropriate" and "dis-serve the general public's best interests", potentially further deterr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Castlefield partner expands not-for-profit refill hubs across Cheshire

Feel Good Friday: Castlefield partner expands not-for-profit refill hubs across Cheshire

Project run by Eco Communities

Professional Adviser
clock 15 May 2026 • 1 min read
Closing the advice gap: The case for attitudinal targeted support

Closing the advice gap: The case for attitudinal targeted support

TISA’s Sophie Legrand-Green on a ‘significant’ way to influence consumer behaviour

Sophie Legrand-Green
clock 14 May 2026 • 4 min read
Women in Financial Advice Awards 2026: All the nominations!

Women in Financial Advice Awards 2026: All the nominations!

More than 1,150 women from 450 firms were nominated for WIFA 2026

Professional Adviser
clock 14 May 2026 • 29 min read