Closing the advice gap: The case for attitudinal targeted support

TISA’s Sophie Legrand-Green on a ‘significant’ way to influence consumer behaviour

clock • 4 min read

In this month’s Our Sector column, a space for trade and professional bodies engaging with the advice profession and the industries it works alongside to share developments and spotlight financial services issues that matter, The Investing and Saving Alliance head of policy Sophie Legrand-Green makes the case for attitudinal targeted support

The UK's long-running "advice gap" leaves many people disengaged from their finances, holding cash or low-return products which mean they get poorer in real terms as inflation erodes their savings.  Targeted support, the FCA's landmark new regime, has been launched to address this by offering a middle ground between guidance and full regulated advice. Authorised firms can provide ready-made suggestions to clear, pre-defined consumer segments (groups with common characteristics), helping people make better long-term choices without the cost and formality of one-to-one advice. What is t...

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