Closing the advice gap: The case for attitudinal targeted support

TISA’s Sophie Legrand-Green on a ‘significant’ way to influence consumer behaviour

clock • 4 min read

In this month’s Our Sector column, a space for trade and professional bodies engaging with the advice profession and the industries it works alongside to share developments and spotlight financial services issues that matter, The Investing and Saving Alliance head of policy Sophie Legrand-Green makes the case for attitudinal targeted support

The UK's long-running "advice gap" leaves many people disengaged from their finances, holding cash or low-return products which mean they get poorer in real terms as inflation erodes their savings.  Targeted support, the FCA's landmark new regime, has been launched to address this by offering a middle ground between guidance and full regulated advice. Authorised firms can provide ready-made suggestions to clear, pre-defined consumer segments (groups with common characteristics), helping people make better long-term choices without the cost and formality of one-to-one advice. What is t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Why advisers should pay attention to student loans

News editor's view: Why advisers should pay attention to student loans

The news editor's Friday Night Takeaway from 12 June

Isabel Baxter
clock 12 June 2026 • 4 min read
Feel Good Friday: Finli Group raises money for dementia charities

Feel Good Friday: Finli Group raises money for dementia charities

Has raised £10,000 and hopes to generate an additional £10,000

Professional Adviser
clock 12 June 2026 • 1 min read
Education minister: Student loan repayment threshold freeze did not break the system

Education minister: Student loan repayment threshold freeze did not break the system

‘These are design choices we have inherited’

Sophia Panayi
clock 11 June 2026 • 3 min read