Growth can be evolutionary rather than explosive – although it doesn't look as sexy when reporting flows and asset growth each quarter. But trust compounds more reliably than marketing spend, writes Alex Cowan-Sanluis
When growing a business, discipline is key. For technology-focused companies, leadership teams often have a choice: move more gradually and have a stricter control over the finances or raise/inject capital and try to accelerate rapidly. How a business chooses to grow shapes its culture, resilience and long-term value matters far more than headline revenue numbers ever will. When it comes to platforms, we often see one strategy or the other deployed. Of the two dominant growth paths, the first is disciplined, revenue and profit-led growth, where expansion is funded primarily...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes




