Alex Cowan-Sanluis: There are two ways to grow a business

'Disciplined growth built around profitability and cashflow offers quieter advantages'

clock • 3 min read

Growth can be evolutionary rather than explosive – although it doesn't look as sexy when reporting flows and asset growth each quarter. But trust compounds more reliably than marketing spend, writes Alex Cowan-Sanluis

When growing a business, discipline is key. For technology-focused companies, leadership teams often have a choice: move more gradually and have a stricter control over the finances or raise/inject capital and try to accelerate rapidly.   How a business chooses to grow shapes its culture, resilience and long-term value matters far more than headline revenue numbers ever will. When it comes to platforms, we often see one strategy or the other deployed.  Of the two dominant growth paths, the first is disciplined, revenue and profit-led growth, where expansion is funded primarily...

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