Responding to a PR crisis: Five keys to damage limitation

If there's one thing to be learned from last year's Astronomer/Coldplay's kiss-cam scandal, it's that today's PR crises can break, take on a life of their own and morph into something entirely new before you've even had the chance to brush your teeth in the morning. The viral video exposing an affair between now-former CEO Andy Byron and head of HR Kristin Cabot had quickly accrued millions of views, sparking the proliferation of artificial intelligence (AI)-generated memes, misinformation and more. So, what has the scandal taught us about responding to a crisis in the immediacy – and...