Why 2026 should be the year to dump vanilla branding and 'sell the sizzle'

It is often said that there is comfort in the familiar. It's predictable and ‘safe'. However, in an artificial intelligence (AI)-driven attention economy, where financial advice decisions are often made quickly, this can be a costly mistake to make. Especially when it comes to your brand. Why? Because a dull brand means you blend into the background. Which, in an era of consolidation in the financial advice sector, means you are in danger of being ignored.  That is why taking a risk with your brand (without being ‘risky') should be the one thing advice companies should do in 2026. ...