Simon Rogerson: Why playing the long game in business builds something special

'It actually took us about 13 years to work things out'

clock • 3 min read

Simon Rogerson asks the inevitable long car journey question: Are we nearly there yet?

I think one of the biggest problems in society today is the time horizon over which we measure our success. We've become ridiculously impatient, and the consequences of this impatience are dire. Political parties, for example, obsess almost entirely about whether they'll be re-elected in four years' time. They're caught up in some ridiculous, media-driven tit-for-tat around the issues they think will determine how they'll do in the polls in a few years' time. Companies, on the other hand, obsess over their bottom line. In the US, this obsession plays out every three months. In the UK i...

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