Why good advice relies on asking difficult questions

Financial advice relies on understanding clients, in all their complexity. Everyone is different, and has their own hopes and fears. The best advisers take the time to get a clear picture of their circumstances, priorities and vulnerabilities, areas that aren't always easy to talk about. Recent research from Just Group highlights why this matters. Its analysis of FCA data shows a strong rise in enhanced annuity sales, up 18% in 24/25 compared with the previous year. As a result enhanced guaranteed income for life solutions now account for almost half of total sales. These annuities are a...