Andrew Goodwin: Who holds the reins of the targeted support bandwagon?

'We have the ability to at least play a meaningful part in shaping our own destiny'

clock • 5 min read

Andrew Goodwin shares his views on targeted support and explains why, in his view, the IFA community should be on the front foot in demonstrating the enormous value of what advice can achieve...

I came across a fantastic spot of financial advice on social media the other day. It was jaw-dropping stuff, to put it mildly.  An American gentleman in sunglasses introduced his young daughter, who was about to buy her first car. She had just been to the bank, which had given her a $15,000 loan at an interest rate of 3.5%.  How did someone of her tender age secure such a deal? And how tricky might it be for her to meet its terms? No problem! You see, she had also just ploughed $7,000 of her savings into an Airbnb property – as you do. The return on that, she declared, would cover ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Most of our industry has forgotten what advisers actually do

Most of our industry has forgotten what advisers actually do

‘Providers have a responsibility to better support advice firms’

Mark Sanderson
clock 16 March 2026 • 3 min read
Government unveils changes to FOS operations after landmark review

Government unveils changes to FOS operations after landmark review

New ten-year limit for bringing complaints

Isabel Baxter
clock 16 March 2026 • 5 min read
Feel Good Friday: Wise Investment employee takes on the Great Wall of China for charity

Feel Good Friday: Wise Investment employee takes on the Great Wall of China for charity

Raising funds for Katherine House Hospice

Professional Adviser
clock 13 March 2026 • 1 min read