Advisers and money coaches have highlighted the restrictions of regulation and advice qualifications, noting that achieving competent adviser status, exam costs and a lack of flexibility could be leading to people choosing the money coaching route – but others are making a choice to reach a wider audience and enjoy the flexibility the role allows.
Receiving financial advice is conventionally reserved for the wealthy or at least for those with a certain level of wealth. Those looking for a cheaper alternative may turn to money coaching, and the space is booming. Bippit, Octopus Money, Wealth at Work, Evelyn Partners, Charles Stanley, Lloyds Bank and Aviva have all entered the financial coaching marketplace, TrinityBridge and YouGov's 2025 The value of financial coaching report found. Money coaches are known to help guide clients to making their own financial decisions rather than giving regulated advice as an adviser does. ...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
