Boring Money's Holly Mackay: RIP Nutmeg and robo-advice to boot

Nutmeg brand replaced with JP Morgan Personal Investing

clock • 3 min read

It feels like an opportune time to call the end of the robo adviser, writes Holly Mackay...

There comes a time in every parent's life when the teddies are packed away. Today is the day for Nutmeg, as the first robo adviser to gather scale in the UK is re-branded to JP Morgan Personal Investing. I remember sitting in my old Platforum office in 2011 when someone called Nick Hungerford bounded in, full of puppyish enthusiasm for his mission to democratise investing.  The following year, Nutmeg was launched and its animated teddy bears took to our screens. Robo advice was born in the UK. When we started to collect data at Boring Money back in 2015, Nutmeg had £150m assets und...

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