Targeted support, real‑world maths: When 3% is enough

Why this will land with clients (and with the FCA)

clock • 6 min read

Targeted support isn’t deregulation in disguise; it’s design discipline with a spreadsheet, explains Phillip Wickenden

The Financial Conduct Authority's (FCA) new "targeted support" regime promises to shrink the advice gap - not by heroic rhetoric but by careful segmentation, crisp journeys and honest economics. But let's also acknowledge the elephant in the boardroom: there's a gap between principle and practice. We've heard a decade of speeches about widening access and "simple journeys"; too often, pilots have stalled on the hill of economics - too much triage time, too little conversion, and a compliance reflex that treats anything short of holistic advice as a reputational risk. That scepticis...

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