How to successfully (and strategically) navigate PII as a financial adviser

Let's be honest – professional indemnity insurance (PII) has a branding problem. And it's costing trust.  For years, firms have seen wild premium swings without explanation, coverage shrinking while costs rise, and most damaging of all, insurers abandoning sectors entirely when claims experience worsens.  It's no wonder many advice firms have come to treat PII as a purely transactional commodity. After all, why build a relationship with a provider who might not be there for you when market conditions change?  Penny-wise, pound-foolish: A false economy This industry-wide trust def...