Rewriting the rules of engagement: Innovating for the future of wealth and financial advice

‘Hyper-personalisation and fintech disruptors are reshaping financial advice’

clock • 3 min read

The next generation of investors is even more diverse and digital-first, and their expectations won’t be met with legacy models, writes Sneha Shah

As significant amounts of assets change hands in the Great Wealth Transfer, financial institutions face a defining moment: evolve or risk becoming irrelevant. The next generation of investors is even more diverse and digital-first, and their expectations won't be met with legacy models. Technology is already rewriting the rules of wealth, so the industry must rethink how to engage, advise, and innovate. Hyper-personalisation and fintech disruptors are reshaping financial advice. But the real challenge isn't just about adopting new tools—it's also about reimagining for whom wealth m...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers call on chancellor Healey to back business and revisit IHT reforms

Advisers call on chancellor Healey to back business and revisit IHT reforms

New chancellor will need to ‘stand fast on the plans ahead’

Sophia Panayi
clock 21 July 2026 • 3 min read
The two clocks of Burnhamism: Markets on Monday, clients over a decade

The two clocks of Burnhamism: Markets on Monday, clients over a decade

'Social care is the planning earthquake'

Phillip Wickenden
clock 21 July 2026 • 5 min read
HMRC social media scam report email used just three times

HMRC social media scam report email used just three times

‘Dispiriting’ figure suggests public knowledge gap on fraud reporting

Jen Frost
clock 20 July 2026 • 5 min read