Three things that make platforms stand out to advisers

Continuous innovation in platforms is essential

clock • 4 min read

What differentiates a platform and what are advisers looking for? Jonathan Sandell spells it out...

The platform market is a fast-changing and highly competitive environment, and, particularly in the light of Consumer Duty, advisers are thinking about what delivers the best value for them and their clients. But what really differentiates platforms for advisers? I think there are three areas that providers like us can focus on to make their proposition stand out to advisers...

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