Are advisers prepared for the next generation of wealth owners?

‘There are risks of not preparing and rewards of grasping the opportunity’

Isabel Baxter
clock • 6 min read

With the intergenerational wealth transfer expected to be about £5.5trn over the next 30 years, it is important for advisers to evolve their offering to meet the changing demographics of their client base, Isabel Baxter writes…

Independent consultant AKG's research in 2022 commissioned by Schroders -  NextGen or LostGen? - The need to develop new client acquisition strategies - found that 91% of advisers recognise the need to develop different types of service and fee models to work with different client age groups and segments. Whether it is using technology to lower costs and give client better outcomes, or championing ethical investments and passive investments, there are many ways advisers can adapt their offering to meet the needs of the next generation. A ‘deeper breadth of advice' Quilter financial...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The capacity trap: Why advice firms can't hire their way out of the admin crisis

The capacity trap: Why advice firms can't hire their way out of the admin crisis

'You cannot outrun a broken process by adding more people to it'

Stuart Breyer
clock 10 March 2026 • 3 min read
The enduring value of advice in an era of DIY investing

The enduring value of advice in an era of DIY investing

'The debate is about execution and consistency'

Chris Ball
clock 10 March 2026 • 4 min read
Aberdeen's Kenny on 'hugely worrying' financial literacy gender gap

Aberdeen's Kenny on 'hugely worrying' financial literacy gender gap

Recent research findings

Jen Frost
clock 09 March 2026 • 3 min read