Are advisers prepared for the next generation of wealth owners?

‘There are risks of not preparing and rewards of grasping the opportunity’

Isabel Baxter
clock • 6 min read

With the intergenerational wealth transfer expected to be about £5.5trn over the next 30 years, it is important for advisers to evolve their offering to meet the changing demographics of their client base, Isabel Baxter writes…

Independent consultant AKG's research in 2022 commissioned by Schroders -  NextGen or LostGen? - The need to develop new client acquisition strategies - found that 91% of advisers recognise the need to develop different types of service and fee models to work with different client age groups and segments. Whether it is using technology to lower costs and give client better outcomes, or championing ethical investments and passive investments, there are many ways advisers can adapt their offering to meet the needs of the next generation. A ‘deeper breadth of advice' Quilter financial...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why psychological factors are critical for targeted support's success

Why psychological factors are critical for targeted support's success

Hidden diversity within segments

Greg B Davies
clock 14 November 2025 • 4 min read
Pre-Budget panic has 'got worse' with the current government

Pre-Budget panic has 'got worse' with the current government

‘Over the years the rumours have become more sensational’

Isabel Baxter
clock 14 November 2025 • 2 min read
Women in Financial Advice Awards 2025: Best pictures from the night

Women in Financial Advice Awards 2025: Best pictures from the night

Celebrating the best women in the industry

Professional Adviser
clock 14 November 2025 • 1 min read