Aviva's Succession deal is private equity's endgame ahead of time

What the £385m deal means

Tom Ellis
clock • 4 min read

Aviva has shelled out a whopping £385m to acquire private equity-backed IFA consolidator Succession and Tom Ellis thinks this might be the beginning of the endgame for private equity in financial advice...

There has been a huge influx of private equity money in recent years, particularly over the past 18 months and, down the line, we should expect life and asset management companies to be the endgame for those keen, wealthy investors. Financial advice and the platforms that serve the profession have been singled out as the perfect opportunity for private equity funding. And it's not a complicated tactic whatsoever. Advice firms have a couple of key factors going for them: clients are loyal and opportunities for acquisitions abound. This is something I emphasised during my presentation a...

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