Aviva's Succession deal is private equity's endgame ahead of time

What the £385m deal means

Tom Ellis
clock • 4 min read

Aviva has shelled out a whopping £385m to acquire private equity-backed IFA consolidator Succession and Tom Ellis thinks this might be the beginning of the endgame for private equity in financial advice...

There has been a huge influx of private equity money in recent years, particularly over the past 18 months and, down the line, we should expect life and asset management companies to be the endgame for those keen, wealthy investors. Financial advice and the platforms that serve the profession have been singled out as the perfect opportunity for private equity funding. And it's not a complicated tactic whatsoever. Advice firms have a couple of key factors going for them: clients are loyal and opportunities for acquisitions abound. This is something I emphasised during my presentation a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read