Financial services tech design: Form follows function towards data

'Enables far more targeted, specific and personalised advice'

Russell Andrews: "Form is what people see and interact with, while function is a reflection of a requirement or purpose of the design, which comes from human needs and wants."
Russell Andrews: "Form is what people see and interact with, while function is a reflection of a requirement or purpose of the design, which comes from human needs and wants."
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Putting data at the heart of financial services technology should be as integral and its form and function, writes Russell Andrews, and is a clear demonstration of true client advocacy

When American architect Louis Sullivan coined the phrase "form follows function" in 1896, he was talking somewhat poetically about the construction of buildings. Yet, the same principle has served many...

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