Russell Andrews and Russ Kliman: Should financial advisers replicate the FAANGs?

The Covid-19 crisis has exacerbated and accelerated a trend that was already beginning to take hold in the financial advice market: the need for financial advisers and wealth managers to digitise and hyper-personalise their engagement with consumers. Consumers increasingly want their financial advisers to meet them where they want to be met, with highly personalised and customised engagement. Prior to the current crisis, financial advisers were dipping their toes into the digital waters. However, the advent of remote working has sharply focused everyone's mind on the immediate need fo...