Firm launches AI-powered SIPP integration project

Centology integrates the Pathlines Pensions SIPP form into CRM

Sophia Panayi
clock • 1 min read

Technology firm Centology has integrated the Pathlines Pensions SIPP form directly into its CRM and client portal in a bid to make the application process easier.

Following the integration, advisers and clients should be able to complete fully pre-populated SIPP applications entirely within Centology , without the need to access external portals or move between systems. The integration uses its in-house workflow engine and native AI infrastructure called Pulse and Echo which manages "workflow logic and system connectivity" across the platform, Centology set out. Centology chief operations manager Joe Power explained this results in "more efficient and easier data handling, reduced costs, plus higher standards of accuracy". Power said: "Previ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

AI models give inaccurate financial advice 57% of the time

AI models give inaccurate financial advice 57% of the time

Could cost users ‘tens of thousands of pounds’

Sophia Panayi
clock 14 September 2026 • 3 min read
AI and advice: Greater automation shouldn't mean less control

AI and advice: Greater automation shouldn't mean less control

How you use AI can change from task to task

Akeel Ahmed
clock 11 September 2026 • 4 min read
Advisers see clients arrive with AI-generated plans

Advisers see clients arrive with AI-generated plans

AI could spell end of ‘1% of assets’ advice model

Isabel Baxter
clock 09 September 2026 • 4 min read