Richard Fraser: Applying the core values of the Samaritans to vulnerable clients

Contact Samaritans if you need to

clock • 3 min read

Current pressures on advisers and their clients have arguably never been greater, writes Richard Fraser, who looks to the Samaritans for guidance on helping vulnerable customers

The stress of adapting to lockdown, the health concerns and the financial pressures create a toxic combination. Financial advisers, by the very nature of their role, will be faced with dealing with not only their own challenges, but those of their clients. Many clients are worried about the markets and their investments - they don't know whether to sit tight and see it out or make changes to their portfolio. More elderly clients have and continue to feel vulnerable to the potential effects, and their concerns are often compounded by self-isolation. There are also clients that been fur...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advised clients want more personal investment communication

Advised clients want more personal investment communication

Four in ten say comms focused more on product than goals

Jenna Brown
clock 12 November 2026 • 3 min read
How economic abuse manifests itself in pensions, mortgages and protection

How economic abuse manifests itself in pensions, mortgages and protection

Second in a three part series

Shelley Read
clock 11 November 2026 • 5 min read
Celtic FP founder launches online admin platform for advisers

Celtic FP founder launches online admin platform for advisers

‘Developed by people who understand the industry’

Jenna Brown
clock 10 November 2026 • 2 min read