Richard Fraser: Applying the core values of the Samaritans to vulnerable clients

Contact Samaritans if you need to

clock • 3 min read

Current pressures on advisers and their clients have arguably never been greater, writes Richard Fraser, who looks to the Samaritans for guidance on helping vulnerable customers

The stress of adapting to lockdown, the health concerns and the financial pressures create a toxic combination. Financial advisers, by the very nature of their role, will be faced with dealing with not only their own challenges, but those of their clients. Many clients are worried about the markets and their investments - they don't know whether to sit tight and see it out or make changes to their portfolio. More elderly clients have and continue to feel vulnerable to the potential effects, and their concerns are often compounded by self-isolation. There are also clients that been fur...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Friday Night Takeaway: It's the return of the banks

Friday Night Takeaway: It's the return of the banks

The news editor's Friday Night Takeaway from 10 July

Isabel Baxter
clock 10 July 2026 • 3 min read
Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

PFS president and chair joins Professional Adviser in the studio

Professional Adviser
clock 10 July 2026 • 1 min read
FCA spotlights vulnerability in latest Consumer Duty review

FCA spotlights vulnerability in latest Consumer Duty review

Treatment of vulnerable clients still an area of improvement for firms

Sophia Panayi
clock 10 July 2026 • 2 min read