Jenny Davidson: Greater integration will make platforms the primary connector of advisers and digital technology

'More connected world'

clock • 3 min read

Greater integration and the effective use of client data will see platforms become advisers’ primary connection to a vast ecosystem of innovation, says Jenny Davidson, as she explores how the sector and its relationship with advisers could develop over the coming years...

New technology is already accelerating the digital evolution of the financial services industry. Traditionally, platform providers have worked with their partners to offer new products and services to advisers, but this is changing. We must stop viewing innovation as the product and start talking about platforms as the gateway to a more connected world of digital technology. Platforms are designed to help advisers with increasing capacity demands while managing their business and supporting their clients. With the current rate of change, they will evolve and connect advisers to a pote...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

AJ Bell platform AUM hits record £108bn as advised customer numbers rise

AJ Bell platform AUM hits record £108bn as advised customer numbers rise

Figures for the three months ended 31 December 2025

Jenna Brown
clock 22 January 2026 • 2 min read
Platforms in 2026: The good, the bad and the opportunity

Platforms in 2026: The good, the bad and the opportunity

'The optimist sees the donut. The pessimist sees the hole'

Steve Andrews
clock 16 January 2026 • 4 min read
Why platforms should do more - and say less - in 2026

Why platforms should do more - and say less - in 2026

'A platform is like a football referee. If I don’t notice it, it’s done a good job'

Mark Sanderson
clock 15 January 2026 • 3 min read