Jeremy Mugridge: Analogue platforms risk alienating customers in a coronavirus era

'Serious challenges'

clock • 3 min read

The coronavirus pandemic has caused everyone to change the way they live, work and interact with each other, and adviser platforms are no exception, writes Jeremy Mugridge. Here, he argues analogous platforms could be alienating customers...

While the lockdown is in place we are finding new ways to hold meetings, meet our friends and keep fit among many other things. Perhaps more pertinently it has changed the way many businesses now have to operate. Support, both financial and emotional, is understandably with those who are struggling through the crisis, of which many in the financial advice process will be included. However, there are also numerous companies who are updating their business models in light of the lack of face time we can now have with people. This is primarily being done not only to make doing business e...

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