Hilary Banks: Financial services must adapt to better serve female clients

Balancing act

clock • 4 min read

Hilary Banks asks how financial services and products can adapt to attract and better serve more female clients

Women's finances have changed hugely in the last 50 years since the introduction of the Equal Pay Act 1970, yet the way retirement and investment firms engage with them hasn't caught up. Women represent a whole new sector of wealth, and need new products and services, but they continue to be ignored by both distributors and manufacturers. So what should we do? Broaden the ecosystem The recent Yes She Can report by The Wisdom Council showed that women are disengaged with investing - 59% of non-investing women had never thought about investing, and 87% of non-investing women had never be...

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