Amyr Rocha-Lima: In financial planning the 'why' must come first

The importance of 'why'

clock • 4 min read

Understanding why each client needs a financial planner is key to helping them achieve their goals, writes Amyr Rocha-Lima. Here, the financial planner explains the 'why' should come before the 'how' and the 'what'

People seeking financial advice may already have a loose reason as to why they want to invest - some pre-set idea or financial goal in mind. For example, they may want to save up for a house deposit, start an investment ISA, or consolidate old personal pension plans. In other cases, people desire a specific investment idea. They might want to know which fund is best to invest in given the current climate, or how much of their portfolio they should be allocating to emerging markets versus the UK. They want to know ‘how' they can invest and ‘what' products they should invest in.  As a f...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

PA Asks: When did you last start working with a new platform?

PA Asks: When did you last start working with a new platform?

This week’s poll also looks at the advice/guidance review and MPS

Professional Adviser
clock 11 December 2023 • 1 min read
Majority of IFAs 'concerned' about artificial intelligence

Majority of IFAs 'concerned' about artificial intelligence

Three in five believe regulations on use of AI tools should be made stricter

Sahar Nazir
clock 08 December 2023 • 2 min read
Model portfolio services outperform adviser platform market

Model portfolio services outperform adviser platform market

NextWealth says 41% of advisers expect to increase MPS use next year

Sahar Nazir
clock 08 December 2023 • 1 min read