Richard Ardron: Advising the 21st Century Client

Moving with the times

clock • 3 min read

Have the fundamental needs of clients really changed? Or, as Richard Ardron suggests, is it more a case of evolving expectations and, as a result, changes in attitudes and behaviours?

Have the fundamental needs of clients changed? Or is it simply a case of evolving expectations and, as a result, changes in attitudes and behaviours? An off-the-cuff reaction to those questions would probably be to claim that, in this fast-paced world, client needs are changing. When you actually take time to consider it, however, it is more about evolution and adapting to one's surroundings than a change in needs. Our fundamental needs have not actually changed, whether this is at a basic level - shelter, warmth, food and so on - or from a financial perspective - owning our own home,...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What Justin Bieber is telling you about your clients

What Justin Bieber is telling you about your clients

‘In our world, success, true success, is delivering someone to their goal’

Chris Justham
clock 22 April 2026 • 2 min read
Bank return to advice is a rare case of sequel eclipsing original

Bank return to advice is a rare case of sequel eclipsing original

‘Most banks and financial advisers will be serving vastly different customer bases’

Mark Glover
clock 21 April 2026 • 5 min read
FCA urges principal firms to strengthen inactive AR oversight

FCA urges principal firms to strengthen inactive AR oversight

Gaps in governance, reporting, and consumer protection

Isabel Baxter
clock 21 April 2026 • 3 min read