Few businesses survive a poor reputation, writes our Armchair Critic Brendan Llewellyn, and Tony Langham's new book argues that is much more about how a company behaves than the way it spins or depicts itself
Back in 1957 Vince Packard's book The Hidden Persuaders showed how marketing used psychology and motivational research to manipulate the public - a way of thinking that suggests marketing is somehow a...
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