Can advisers and platforms break this vicious circle?

Bells and whistles v service

Tom Ellis
clock • 5 min read

Platforms appear in little doubt advisers want more and more gadgets and gizmos and yet, as Tom Ellis finds, data suggests pumping out new tools and features may not be the key to retaining customers

According to Investment Trends data, one-third (32%) of advisers stopped using a platform for new flows over the last 12 months. And, of that third, almost three-quarters (72%) stopped putting new money on a platform because of poor service and support, or administrative and processing errors. What makes these statistics particulalry interesting is that Investment Trends' data also suggests low fees, a strong pensions proposition and increased model portfolio or DFM efficiency stand at the top of the shopping list for advisers when searching for a new platform. So, according to the an...

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