Can advisers and platforms break this vicious circle?

Bells and whistles v service

"Platforms spend resources on what they believe advisers want, rather than what may actually be key to retaining them. And so the merry-go-round spins on ..."
"Platforms spend resources on what they believe advisers want, rather than what may actually be key to retaining them. And so the merry-go-round spins on ..."
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Platforms appear in little doubt advisers want more and more gadgets and gizmos and yet, as Tom Ellis finds, data suggests pumping out new tools and features may not be the key to retaining customers

According to Investment Trends data, one-third (32%) of advisers stopped using a platform for new flows over the last 12 months. And, of that third, almost three-quarters (72%) stopped putting new money...

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