Lester Petch: Fighting 'bionic' robo - a closer look at the new breed

Hybrid models

clock • 4 min read

Robos seem to be starting to suspect algorithms alone will not cut it in the advice world, writes Lester Petch, which is bad news for advisers - or at least for those unprepared to adapt to this hybrid world

Robo-platforms have begun hiring humans to supplement their online offerings and proffer advice. Moneyfarm, Nutmeg, Scalable Capital and Wealthify have all announced they are either looking for human advisers to service their clients or they have already hired them. This is in addition to the likes of Evester and Wealthsimple, which use the hybrid digital and human approach already. Whether this is a business rescue strategy or has been their intention all along we can only surmise but one things for certain - these operations are coming directly for financial advisers and their clients....

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

AI: Why financial advice is on the brink of a rapid revolution

AI: Why financial advice is on the brink of a rapid revolution

Three practical steps advisers and planners can take now

Rohit Vaish
clock 08 July 2025 • 5 min read
Tech helping IFAs rise to capacity crunch challenge

Tech helping IFAs rise to capacity crunch challenge

Industry is growing, thriving and embracing change

Rowan Whittington
clock 03 July 2025 • 4 min read
Efficient doesn't mean fair: AI, advice, and the price & value test

Efficient doesn't mean fair: AI, advice, and the price & value test

'Under Consumer Duty, fair is the standard'

Scott Daniels
clock 03 July 2025 • 6 min read