Ola Abdul: To switch or not to switch platforms? That is the question

Switching unnecessarily difficult

Ola Abdul: "Not all platforms are created equal - some allow the end-client to view their investments in real time, some have superior onboarding techniques, while others keep their fees very low."
Ola Abdul: "Not all platforms are created equal - some allow the end-client to view their investments in real time, some have superior onboarding techniques, while others keep their fees very low."
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If we start from the principle that choice and the freedom to change are good for clients, writes Ola Abdul, then investment management still has much to learn from other industries - not least energy and retail banking

For generations, choosing a current account was akin to choosing which football team to support. You picked once and stuck with it - and, while many may have spent a lifetime rueing their choice, switching...

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